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EXCITING CHANGES AT SURF'SUP COLORADO

Aloha Surf’SUP Colorado Ohana,

Mahalo Nui Loa! (Thank you very much) We just wrapped up the most amazing SUP season in our ten year history. Who would have thought that the year of COVID would be the year we shattered expectations with over 300 standup paddleboards being sold. That means at least 300 more paddlers enjoying the water! We are so thankful that you, our Surf’SUP Ohana, have made us the premier SUP Shop in Colorado.

We also have some very exciting news to share. As of October 30, Nathan and Mindy Heimer have acquired ownership of Surf’SUP Colorado! Many of you have already met this young family as they were assisting us throughout the summer. Nathan and Mindy share our passion for all things Stand Up Paddleboarding, and for providing the very best customer service. They have already reorganized the SUP SHOP to make it a more comfortable place to hang out or talk story while checking out the best available SUP gear, accessories, and clothing. Here's a little more about them:

 



"Hello Surf'SUP Family! We are SO STOKED to jump into this new adventure and can't wait to see what the future holds for Surf'SUP, for us, and for you! We started out as customers with John and Lori, renting paddleboards from them for our Youth Group summer outings in 2015. We quickly fell in love with paddleboarding (like many of you have) and bought our family's first board in 2016. The rest is history! Paddleboarding is our absolute favorite thing to do. Not only is it a fun water sport, it's something that is even more fun to do with your friends, family, and the paddleboard community. And to us, that's what makes it so amazing.  

It truly is our goal to get to know you. And John is right, we have rearranged the shop just a bit to create space for community. So stop on by, stay a while, and tell us your story. We're all ears! Be on the lookout for fun things coming up like a New Owner/Black Friday sale, fitness/yoga classes (both in person and virtual), and gathering times as long as restrictions allow. We can't wait to meet all of you!

To John, Lori, Brittany, and Angela - WELL DONE! We are so grateful to you all for the love, support, and passion you have poured into Surf'SUP and this community over the past decade. Paddleboarding in Colorado wouldn't be the same without you! Thank you for your guidance in this journey and for allowing us to come alongside you all this summer as we got our feet wet; both in the lake and in the business. And the best part is that we know this isn't goodbye and that you will still be around to help out on occasion, talk story, and spend time out on the water (which I think you are most excited about). It's our prayer that God will continue to bless each of you in this next chapter of your story.

-Nathan, Mindy, Haven, and Race Heimer"


 

Nathan and Mindy, may God bless you in your new venture as the keys to the SUP SHOP are now yours! You have our full support and we have great confidence in your plans to take Surf’SUP Colorado to the next level of customer service. 

God bless all of you for giving us an unforgettable ten years with Surf’SUP Colorado. We look forward to sharing a SUP Venture with many of you soon.

 

A hui hou, Aloha!

John, Lori, Brittany, and Angela



Aloha! Welcome to Surf'SUP Colorado!


Colorado is a great place for Stand Up Paddleboarding. And Surf'SUP Colorado is a great place to go for all your SUP needs. Our SUP Shop is a full service, specialty Stand Up Paddleboard shop with over 50+ models of SUP boards on display, featuring BIC, Oxbow, SIC and GLIDE SUPs. We also stock a great selection of paddles, MTI pfd's, and a full range of accessories. We offer the best selection of SPF 50 and water worthy apparel in the Denver, CO, area, with brands such as Bold Babe, Body Glove, Nuu-Muu, Lotus and Luna, TYR, and NRS. Pick-up rentals are available at our conveniently located SUP Shop in Quincy Plaza at C-470 and W. Quincy Ave. Our pick-up rental quiver includes hard boards and iSUPs for flatwater, yoga/fitness, touring, and river SUP.

Surf'SUP Colorado holds permits to operate at Aurora Reservoir and Chatfield State Park. Our professional ACA certified instructors offer SUP instruction no matter what level of SUP coaching is needed.  Our Intro to SUP group classes have introduced over 1,000 paddlers to the world of Stand Up Paddleboarding. We also offer one on one training sessions to maximize your SUP skills whether you are headed to the Upper Colorado or Hanalei Bay in Kauai. Our convenient lakeside locations also offer the best SUP quiver in the Denver area with over 10 different models of SUPs available, from boards for the kids to 12'6" touring boards. We can also arrange a demo session for most of the boards we carry in our SUP Shop. Our friendly, knowledgeable staff members are passionate about Stand Up Paddleboarding and are uniquely qualified to help our customers realize their SUP goals, whether it be for flatwater, fitness, racing, river, or surf. Contact us today to start YOUR Stand Up Paddleboarding Adventure!

The Short Story

Surf'SUP Colorado was launched in February, 2011 with a small trailer, a dozen BIC SUP boards, paddles, pfds and a passion for Stand Up Paddleboarding. The best thing about a passion is sharing it, which we did with 165 people that first summer. In 2012, we were privileged to share our SUP passion with 750 clients. In 2013, the growth continued with over 1,700 lessons and rental sessions. That year we leased a store front in Quincy Plaza at C-470 and W. Quincy Ave. The opening of the SUP Shop in July, 2013, allowed us to meet the needs of our clients to find quality Stand Up Paddleboard equipment, clothing and accessories in the Denver metro area. Surf'SUP Colorado was beginning to resemble a real business. 2014 was another year of tremendous growth for Surf'SUP Colorado with over 3,000 lessons and rental sessions. This was followed by further growth in 2015 when we doubled the sized of our leased space to allow better service for our growing customer base. 

But with all of the growth and success that Surf'SUP Colorado has experienced, we are still the same small, family owned business at heart. We are still a specialized Stand Up Paddleboard organization passionate about sharing the SUP stoke with others. The size of our trailer may be bigger than it used to be, but you can still find us set up at Aurora Reservoir and Chatfield State Park offering SUP lessons and rentals. Our staff of ACA certified instructors are still at the lake to ensure that our customers receive professional level, fun, interactive SUP instruction and the best rental SUP quiver in the area. The Surf'SUP Colorado SUP Shop is still the best source for industry leading, specialized SUP boards, paddles, clothing and accessories at family friendly prices. We are still far more interested in seeing our customers receive the very best advice on their SUP purchases than walking out the Shop door with an expensive SUP board that may not suit their Stand Up Paddleboarding needs. Whether you paddleboard for family fun, leisure, fitness, competition, river running, wave riding, travel for SUP surfing, or other adventures, Surf'SUP Colorado wants to earn your trust as your source for all things Stand Up Paddleboarding.

And, we still operate as if our company motto really meant something:  Love God!  Live Aloha!  Surf'SUP!

The Longer Version

 
How does a "mountain man" become passionate about Stand Up Paddleboarding and eventually a certified SUP instructor? It all started with our first tropical vacation, a trip to Kauai, Hawaii, for our 30th wedding anniversary. Before that I was a committed climber and skier, with an early ascent (1975) of the classic Canadian alpine big wall climb, Lotus Flower Tower, along with a number of inconspicuous first ascents in Ohio, Vermont, Montana, and Colorado. My love for climbing and skiing was always enhanced by teaching numerous friends and family members how to enjoy those mountain sports.

I was completely unaware that there was far more to be enjoyed of the infinite imagination of our Creator than rock, snow, and ice. But that trip to the island of Kauai in 2003 changed everything. I was caught up in the aloha spirit the moment I got off the plane. I was amazed by the tropical environment, so different, so green, from the alpine world of my climbing and skiing adventures. I discovered that God had created a whole new different world under the sea while snorkeling over a coral reef. And then, I caught my first wave. It was a short ride, but oh so sweet was the feeling of gliding on the water. I fell in love with surfing, and all things Hawaiian. And so a climbing dude wanted to become a surfer dude.















Not that I was ever very good at surfing, something about teaching old dogs new, very difficult, tricks. But I had a blast trying during yearly trips to the coast
or to Kauai. On our 2009 trip to Kauai I began to notice Stand Up Paddleboards in the lineups and became intrigued by the concept. Web searches and YouTube videos opened my eyes to a newly developing flat water SUP phenomenon. Perhaps there was a way to surf in Colorado after all.
 

In August, 2010 I paddled a Stand Up Paddleboard for the first time during a session at Big Soda Lake. I immediately fell in love with the motion, the feel, and the glide of what has been described as "walking on water." Several weeks later I was in South Carolina for a family wedding and had the opportunity to spend 4 days on a SUP in the ocean. I learned how to stay balanced while negotiating the shore break and the almost ever present wind chop. But I caught waves, small waves, but lots of real waves. I caught almost as many waves during those 4 days than all my previous efforts at surfing combined. I came back home from South Carolina more stoked then ever about the possibilities of Stand Up Paddleboarding back home in Colorado.

That stoke simmered most of the winter and by February, 2011 I knew what I wanted to do. I pulled some money out of savings and launched Surf'SUP Colorado that month with the simple idea of spending as much time on a SUP board as possible and sharing my love of Stand Up Paddleboarding with others. I became a BIC SUP dealer and bought a small quiver of SUP boards. I loaded the boards on a trailer and began to frequent Big Soda Lake, the Gravel Pond at Chatfield State Park and other area lakes. Over the course of that summer I introduced dozens of people to the joys of Stand Up Paddleboarding. I quit my "real" job, started driving a school bus so I could have the summers off, and started working on how I could keep this gig going for as long as possible.

In July, 2011, we took a small break from our fledgling SUP business for a 2 week vacation back to Kauai. We happily discovered that the SUP skills we had been developing on the lakes in Colorado would allow us to paddle the moving water of Kauai’s rivers and ocean bays. But best of all we discovered that those flatwater SUP skills gave us the balance and fitness ability to catch ocean waves. Not really big waves yet, but bigger and more powerful than South Carolina. And a whole lot more fun. The “surf” part of Surf’SUP Colorado was beginning to be a reality.

That September I took part in an intensive 3 day Stand Up Paddleboard course from Charlie MacArthur, a premier Colorado river guide and a river SUP pioneer. I earned the ACA Level 2: Essentials of SUP Instructor Certificate. It was a great course where I honed my flatwater paddling skills and, more importantly, where the focus of the course was in how to teach others to SUP. What an opportunity and a blessing that weekend was. It confirmed within me that I could be an effective SUP instructor and that our future would be linked with Surf'SUP Colorado from here on.